Sponsored by:
MBA Australia
Clothing
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aussieBum produces a variety of exotic swimwear that caters primarily towards male consumers. In recent years aussieBum has also increased its product line to include underwear and clothing. The company is seen as having a large following among fashion-influential metrosexual and gay consumers.
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Billabong was founded in 1973 by Gordon Merchant, who combined his passion for surfing with hard work to designed boardshorts. Since then Billabong has become one of the world's leading manufacturers of surfwear and accessories. And has expanded its product range to include boardsport products such as wetsuits, watches, surfboards, snowboard outerwear and skateboarding apparel.
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Sportsgirl opens the doors at first time in 1948 in Swanston Street, Melbourne, by the Bardas family. Since then Sportsgirl has gotten to emerge to become the leader in the Australian fashion industry by successfully developing a brand image and a store identity that moved fashion retail away from the concept of established department stores to the concept of the lifestyle fashion boutique.
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