Australian Media

MBA Australia

The Mass Media in Australia are independent of the government and enjoy freedom of the press.
The media technology in Australia is one of the most sophisticated in the world, as well as the media industry is one of the most competitive. Commercial electronic media developed earlier in Australia than Europe, making the strategic planning and buying of media for advertising and promotional purposes more complex.
In less of seventeen years the e-mail, the Internet, mobile phones, the power of searchable databases, games, film and TV special effects and workplace software tools have become a common and essential part of modern life.

The media technology in Australia is one of the most sophisticated in the world, as well as the Australian Media industry is one of the most competitive. Commercial electronic media developed earlier in Australia than Europe, making the strategic planning and buying of media for advertising and promotional purposes more complex.

Important Australian Media:

AUSTRALIAN TELEVISION
Australian television began by the 1950's in Sydney and has since grown to cover the entire country. Local programming, over the years, has contented a broad range comedy, sport, and in particular drama series, in addition to news and current affairs. The television industry is regulated by the Australian Communications and Media Authority.

AUSTRALIAN RADIO
At Australia, there are currently 264 commercial radio stations on air in Australia, of which 257 are members of Commercial Radio Australia Limited, and about 350 community station and 199 high power narrowcast stations, over 1,755 low power narrowcast stations and temporary community broadcasting stations. Almost all of Commercial Radio Australia member stations are in regional markets with only 40 in the metropolitan areas of Sydney, Melbourne, Brisbane, Adelaide, Perth.

NEWSPAPERS PUBLISHED IN AUSTRALIA
Australia's news and entertainment media have a strong tradition of free expression and vigorous analysis of public policy. Intense competition exists in the different mass media. We can find 12 national daily newspapers, 35 regional dailies and 470 other regional and suburban newspapers. The only national daily newspaper is The Australian.

AUSTRALIAN MAGAZINES
At Australia is published over 1500 magazinesof which about 600 are categorised as trade or specialty magazines, including women's interest, general interest, television, home and garden, leisure and current affairs titles.

SPORTS MEDIA IN AUSTRALIA
Sport has been a important part of the Australian experience since the country was colonized. Press reports of the effort of sportsmen and sportswomen played a fundamental role in the way that the developing country viewed and understood itself, and the influence of the sporting media continues to this day.