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AIRNESS Airness is a footwear trademark founded in 1999, in Saint-Denis (France), by Malamine Koné. Stade Rennais FC, FC Nantes Atlantique, Lille OSC, Valenciennes FC, Fulham F.C., Boavista FC and DR Congo have struck a new sponsorship deal with French sports brand Airness. Also the Belgian team K.R.C. Genk will play in an Airness outfit from the season 2006-2007 on. This way the company wants to introduce the brand in the Benelux.

Website: AIRNESS


DECATHLON Decathlon is a major French sporting good chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. It expanded to Germany in 1986 and the United Kingdom in 1999. It entered the United States market by purchasing the New England 20-store MVP Sports chain in 1999, rebranding them as Decathlon USA.



LACOSTE Lacoste is a French owned apparel company, founded in 1933. They sell clothing, footwear, perfume, leather goods, watches, and eyewear, but are most famous for their tennis shirts. The company is easily recognized by its green crocodile logo. The company is currently owned by Devanlay US, INC. The fragrance line is owned by Procter and Gamble.

Website: LACOSTE


M.DIA M.DIA is a footwear trademark founded in 1999, in suburbs of Paris (France), by Mohamed Dia. The Dia signed a license with NBA and created a textile collection NBA by Dia. Previously the brand was spread by Secteur Ä the rapper crew (Passi, Stomy Bugsy, les Neg’marrons and Ärsenik). In 2005, Mohamed Dia created his own record label called Dia Entertainment. Ärsenik takes part in the projest.

Website: M.DIA

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