MBA Japan

Japanese Media


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The task of understanding the enormous social and political alterations that have swept over Japan since the Second World War is a daunting one. For this reason we say that freedom of expression is not only the fruit of some twenty years of scholarly effort, but a serious and worthy attempt to face that challenge

Media in Japan has suffered and continues undergoing rapid changes in the industrialised world, mainly with regard to the increase in multi-media technologies and the introduction of digital services. Their daily life impact in contemporary, industrialised societies is reflected in numerous networks of radio and television as well as newspapers and magazines. However, some of the topics that have been and continue to be widely discussed are the media's roles for political and social change, their purpose as promoter of commercialism, their importance for information and entertainment and the media's use of language. It means that the media in Japan has not obtained adequate attention yet.

Important Japanese Media:

Television in Japan is very popular, almost 95% of people watch television, a percentage that has been steadily maintained since 1985. Japanese television programs are mostly transmit in Japan, although satellite and cable services outside Japan offer TV shows selected to fit local tastes.

Radio in Japan is extense; there is a wide selection of live radio programs on the Internet. Transmissions are provided in RealAudio, RealVideo and Windows Media Player formats. In addition, you can listen to the latest news any time and in the language that you choose.

More than 80% of people read newspapers daily, according to the survey by JNPEA (Japan Newspaper Publishers and Editors Association). In other words, people in Japan have a wide choice of newspapers, about of 121 newspapers every day, doing a total daily circulation of 72 million (morning issue and evening issue combined).

The first magazine of Japan was Seiyo-Zasshi, or Western Magazine, published in October 1867 by an academic Shunzo Yanagawa. Today, there are more than 3 thousands magazines published. Estimated circulation is around 3 billion copies per issue, monthly magazines total, and 2 billion, weekly.

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